Passport holders receive discounts and free wine tastings at select locations, as well as advice on where to go, eat, and stay. Passport holders value and enjoy the program as they can experience multiple wineries at a discounted price, and receive travel recommendations from a born and raised local. The passport is divided by region and lists each location along with its exclusive offer and a designated spot for a stamp. It was redesigned from its previous layout to organize content more efficiently and create smoother, more exciting experience for the passport holder.

A refreshed brand identity was also developed for the BC Wine Passport in 2024, capturing its sleek, exclusive personality through a refined logo, a colour palette inspired by local wineries, and rich imagery. To advertise the BC Wine Passport, promotion was shared through social media content, digital and printed flyers, and mailed postcards. These marketing materials shared discounts and testimonials, and explained both the convenience of the passport and the fun exclusive experience that passport holders have. Throughout every year of collaboration from 2022-2026, sales have increased, and the owner has become a well known personality in the Okanagan.